Maxwell Irrigation Brand Mark

While visiting the Maxwell family in Kansas, John approached us with a request to design his identity for his newly formed irrigation business. But before the job was ever contracted, he chose a creative direction from another client’s project.

Let me explain. While we were developing identity for another company, John Maxwell, a mutual friend of ours, was sent initial sketches for his opinion. Amid the ideas presented, our client chose one idea and John asked if we would develop his logo based on another idea he saw in our concepts.

As a special request, he wanted a version of his logo to create a stamp or an embossing tool to place his identity on official drawings and documents. Lifting the essentials from the current logo we created a stylized version that met his goals. He was thrilled. This project was a real pleasure.